MORE AIMING,
LESS SHOOTING
IN COMPLEX SALES

We enable a systematic, repeatable, and precise approach to influence the human factors in complex sales.

H U M A N  T O  H U M A N

WE ENABLE STRONGER HUMAN TO HUMAN CONNECTIONS WITH THE RIGHT PEOPLE TO DRIVE YOUR GROWTH AND VALUE FOR YOUR CUSTOMERS.

wE HELP OUR CLIENTS:

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Win new logos

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Accelerate and ensure RFPs

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Secure strategic partnerships

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Upsell or cross-sell to existing customers

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Protect and expand a renewal

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01.

WHY WORK WITH US?

From shortening sales cycles to increasing pipeline to accelerating specific deals – an Influence Campaign supports your growth ambitions across all stages of the sales process, and is compatible with any existing sales methodology.

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02.

HOW DO WE ACHIEVE THESE RESULTS?

Relying only on experience and instinct to influence in complex situations leads to inconsistent and poor results. Instead, a finely-tuned Influence Campaign reliably delivers the right influence with the right stakeholders at the right time. This is not a sales methodology. It is a systematic, repeatable, and precise approach to controlling the human factors in complex sales. It enhances any existing sales methodology.

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03.

HOW WE SUPPORT YOU

With Direct Support, we bring our experience of high-stakes influence to work directly alongside your sales teams, using Influence Campaigns to meet your key growth goals. We help them influence the right people, at the right time, to get better and quicker results. We have codified every successful element so that Influence Campaigns can be integrated into your sales process. Enabling you to build in-house influence expertise to use time and again.

C L I E N T S

WHAT OUR
CLIENTS SAY

"

“I’ve been leading complex deals for global corporations for two decades. I thought I knew all there was to know about how to identify, engage, and influence key stakeholders but AIG have shown me another level of sophistication and precision. I have not found another business on the planet that can do what they do.”

VP HEAD OF COMPLEX DEALS

Fortune 50 company

"

“Over my 30 years in sales I’ve spent nearly £100,000 on personal sales enablement and training and seen everything there is out there; Applied Influence have a completely unique product which has proven more immediately valuable than any other product I’ve experienced – and given me the greatest RoI.”

INTERIM CRO

Various companies

"

“As an Account Manager of a global, $100M+ annual account in a business undergoing significant industry and technology change, Applied Influence have brought invaluable experience with a level of sophistication I have not previously encountered in applying structural rigor to relationship and influence strategy. Involving them in a highly competitive renewal, avoid runoff and unlock new business, has been a critical success factor for us.”

STRATEGIC ACCOUNT LEADER

Fortune 50 company

CASE STUDIES

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03.

CUSTOMER GROWTH ACCELERATOR WITH A LEADING LOGISTICS PROVIDER

How we helped a leading logistics provider close a £200m deal and unlock over £450m in pipeline with a 3 month Customer Growth Accelerator.  

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JUNIPER SPRINT PROGRAMME

How we coached teams to design and execute high-impact Influence Campaigns to generate and accelerate pipeline, drive revenue, and fundamentally strengthen the long-term strategic sales approach.

Capco case study

CAPCO ENABLEMENT PROGRAMME

How we helped drive pipeline generation at Capco by empowering principal consultants through a global partnership since 2018.

Account Influence Campaign

ACCOUNT INFLUENCE CAMPAIGN (COMING SOON)

C O N T A C T  U S

GET IN TOUCH TO FIND OUT HOW APPLIED INFLUENCE CAN HELP YOU ACCELERATE GROWTH THROUGH ELITE-INFLUENCE AND MAKE AN IMPACT IN YOUR ORGANISATION.