Skip to content

Revealing The Elephant: How To Manage Negative Perceptions

There is a parable about a group of blind men who have never come across an  elephant  before. Conceptualising the elephant by touch alone, each man feels a different part of the elephant’s body, such as the side or the tusk. Their perceptions of the elephant vary greatly. Suspecting the others are being dishonest, eventually, they come to blows. 

Perception is the process by which individuals organise and interpret their sensory impressions in order to give meaning to their environment. Humans like to claim absolute truth based on their subjective experiences, ignoring others’ experiences which may be equally true.


Our clients often tell us they want to be able to change perceptions towards their organisation. They feel they have been given an unfair review or a customer has expressed dissatisfaction with a service, despite the service exceeding the exact specification requested. The team engaging with the client went above and beyond at every opportunity and honestly believes they have a ‘great relationship’ with them. Despite excellent service, negative perceptions prevail.  

Related Insights