
About us
What unites us is a human centric approach to B2B growth
What makes us different?
Measurable Results
All our campaigns focus on the results that deliver the most value for your customers and accelerate your growth. Measuring the value to you and your customers is at the centre of our work.
Military heritage
Whilst our team have varied backgrounds, the Applied Influence Group idea was born out of military intelligence operations to influence life and death outcomes.
Unique approach
Our unique approach to influencing outcomes in complex B2B sales took nearly 10 years of military operations and 5 years working with some of the worlds biggest businesses to develop and codify.
Applied Influence Group timeline
2016
AIG formed because we wanted to share with others what we had a unique opportunity to learn
2018
First corporate client in IBM

2020
Emma and Dan transform the company from a training business teaching influence skills to sales execs, into a consultancy business working alongside clients, directly supporting B2B sales with Influence Campaigns

2022
We sign the Armed Forces covenant and get our Bronze award
Video insights

Dan Connors
Co-Founder & Chief Influence Officer

Lynette Pearce
Associate Consultant

Dr Suzanne Harkins
Associate Consultant

Jake Sweet
Associate Consultant

Abigail Ireland
Associate Consultant

Emma Quinn
Associate Consultant

Richard Smith
Associate Consultant

Steff Booth
Executive Assistant

Helena Mofflin
Head of Finance

Joanne Hawkins
Contract Manager

Kyle Hughes
Co-Founder & Advisor

Graham Drew
Advisor

Sarah Long
Advisor

Dr Jamie Dow
Advisor